Every product in your Dr Locs routine has a story. Not a polished marketing story — a real one. One that started in a kitchen, tested on real clients, and built slowly over more than a decade of hands-on loc care.

This is that story.

It Started With a Problem I Couldn't Ignore

I've been a licensed loctician for over 20 years. Long before Dr Locs existed, I was working with clients every week — watching their locs struggle with dryness, buildup, and products that simply weren't made with them in mind.

The natural hair care space was growing, but loc wearers were largely an afterthought. The products on shelves were either too heavy, too stripping, or designed for a curl pattern that had nothing to do with the loc journey. I kept thinking: someone needs to fix this.

Eventually I realized that someone was going to be me.

The Formula That Started Everything

In 2012, I mixed what would become the first Dr Locs product right in my own kitchen. It wasn't called anything glamorous at the time — it was just "Janine leave-in conditioner," named for one of my clients. A simple moisture mix, carefully formulated for locs, made with ingredients I trusted.

I brought it to my living room salon and gave it to my clients. The response changed everything.

One of my earliest clients — Miss Brenda — came back after using it and told me exactly what I needed to hear. It worked. Not just a little. It worked the way loc care was supposed to work — adding moisture without disrupting the locking process, without buildup, without compromise.

That formula is still with us today. You know it as the Jinan Moisture Mix.

Built on the Salon Floor

Dr Locs officially launched in January 2015 — but the real R&D happened over years of working behind the chair. Every formula I've developed has been pressure-tested on real clients with real locs at every stage of their journey.

That's not something you can replicate in a lab. It comes from seeing what happens when a client with starter locs uses the wrong product at the wrong time. It comes from understanding how mature locs behave differently than budding locs. It comes from years of listening, watching, and adjusting.

I'm still on the salon floor today, practicing out of Kariel & Co in Sandy Springs, Atlanta. Not because I have to be — because it's what keeps me honest as a formulator. My clients are my most important research partners.

What Dr Locs Actually Stands For

When I set out to build this brand, I made a few commitments I've never walked back:

Every formula is vegan. No animal-derived ingredients, ever.

Every product is made for loc wearers specifically. Not adapted from a general natural hair formula. Not reformulated for a trend. Made for locs — from the first drop to the last.

The formulator is also the loctician. I don't hand off formulation to a manufacturer and walk away. I am the chemist and the practitioner. That dual role is the foundation this brand is built on.

Where We Are Now

What started as a single leave-in conditioner sold from my living room has grown into a full loc care system — cleansers, shampoos, moisture mixes, oils, locking sprays, and conditioners — trusted by loc wearers in all over the world.

The brand has never been built around hype or celebrity. It's been built around one question: does it actually work for locs?

If the answer isn't yes, it doesn't leave the kitchen.

Your Locs Deserve Products Made for Them

Every time you use Dr Locs, you're using something that was developed on the salon floor by someone who has dedicated their career to loc care. That matters to me — and I hope it matters to you.

If you're newer to your loc journey and not sure where to start, our [Trial Kit] is the best introduction to the full system. If you're a seasoned loc wearer looking to level up your routine, explore our [full product line] and find what your locs have been asking for.

You've chosen a beautiful path. We're here to support every step of it.

Chimere Faulk is the founder, formulator, and CEO of Dr Locs, and a licensed loctician with 20+ years of experience. She practices out of Kariel & Co Salons in Sandy Springs, Atlanta.