Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it. Change is inevitable. As we continue to grow and...

  There’s lots of us who just absolutely love a steaming hot shower, but do your locs yearn for the burn? The truth is, it’s not all that simple. Let’s look into the pros and cons of hot and cold water showers for your hair.  Pros of Hot Water Shampooing...

One of the myths and misconceptions over locs is that there is only one style of locs. And man, that couldn’t be further from the truth! Actually, most of those myths which we love to break and set straight, usually stray far away from the truth. One of the latest...