Dr Locs was created by Chimere, a loctician who began her own loc journey in 1997 and spent decades fighting stigma, educating clients, and formulating solutions where the beauty industry offered none. Today, the brand delivers intelligent, buildup-free loc care trusted worldwide.
Dr Locs began long before the first bottle was ever filled. In 1997, Chimere started her loc journey and fought her high school administration for the right to wear a protective head wrap. She won — and that early act of courage planted the seeds for the mission she carries today.
In college, she turned her dorm into a tiny salon, doing twists and starter locs between classes. By 2005 she became a professional loctician, and by 2011 she was flying around the country caring for clients while the natural hair movement exploded. Yet even with new “natural” products on shelves, the loc community remained overlooked.
Clients struggled with buildup, residue, and dryness. So Chimere created her own formulas — not to start a business, but to protect her clients’ hair. When those handmade mixtures consistently outperformed anything on the market, Dr Locs was born.
Today, Dr Locs offers a complete, professional-grade system for loc care — lightweight, nourishing, and always buildup-free. What started as a dorm-room salon and a fight for identity has grown into a global brand serving loc’d people around the world.
Brand Mission
Our mission is to deliver intelligent, lightweight, and buildup-free care designed exclusively for locs — created with intention, backed by expertise, and rooted in over two decades of real loc experience.
We exist to elevate the loc journey, protect the culture, and give people with locs access to honest, high-quality products they can trust every single day.
Who We Are
Dr Locs is a brand built by a loctician, not a corporation.
Born from a personal loc journey that started in 1997, we are a company shaped by lived experience, cultural pride, and a deep commitment to healthy, thriving locs.
We create formulas that solve real problems — dryness, buildup, residue, heaviness — using clean, thoughtful ingredients that let locs feel like hair, not product. Every bottle represents decades of hands-on knowledge, thousands of clients, and a founder who refused to let the loc community be overlooked.
We are educators. Innovators. Problem-solvers.
A global brand with roots in a dorm-room salon and a high school hallway where the fight for identity first began.
We are Dr Locs — the standard for clean, lightweight, buildup-free loc care.
Brand Vision
To redefine loc care worldwide by setting the highest standard for clean, intelligent, and buildup-free products — empowering every person with locs to experience healthy, lightweight, deeply nourished hair without guesswork or compromise.
We envision a world where:
Locs are respected, understood, and celebrated in every space — professional, cultural, and global.
Quality loc care is accessible everywhere, from boutique salons to major retailers in every country.
Education and expertise lead the industry, replacing misinformation with truth and confidence.
People with locs never feel overlooked, unheard, or forced to use products not designed for them.
Dr Locs becomes the trusted authority in loc maintenance, setting the bar for ingredient integrity, product performance, and cultural respect.
Our vision is bold but simple:
To be the global leader in loc care — the brand that honors the culture, protects the journey, and innovates for the future.
Loc Services
Experience expert loc care directly with Chimere Faulk, Founder & CEO of Dr Locs.
Book a retwist, detox, hydration treatment, or one-on-one consultation and enjoy premium, gentle care rooted in over two decades of professional loc expertise.