Say hello to Our New Logo

Say hello to Our New Logo

Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo, and look, and know many felt the same. And yet, here we are to explain why we decided to evolve it.

Change is inevitable. As we continue to grow and evolve our products and services, our image should also reflect this evolution and show how far we’ve come. 

This will be our third logo since our company launched back in 2013. Our first logo was before the company really popped off. 



Our second logo is the one you know us for today.  It was simple, yet unique in helping us distinguish our brand from other loc care products. 

It was also extremely easy to get wrong. 

Believe it or not, our logo does not use a period after the word “Dr.” This is a common error automatically assumed when typing our name (heck, even the computer will reformat it for you). The correct way to write our name has always been dr locs or Dr Locs, no period. We did this because we wanted to exude an approachable and casual vibe, allowing us to connect easier with our customers. We are not above, or beneath, we are simply with you every step of the way.

Additionally, we want to continue to remain associated with continuing to shape the future of locs, not relying too much on traditional standards such as using buildup products just to get that perfect hold, we will always remain buildup free. We’ll not bore you with the design thinking and the meaning of every angle and curve of the new logo—you’re busy people. Our main intention for this post was to let you know about the change, so you won’t be too surprised when you see the change on social, or when your products arrive with the new labels. 

Over the next few months, you’ll see all the other visuals around Dr Locs aligning around this new direction: on the website, on the products that we send, and in some places in the advertisement (though not in a way that will disrupt your orders being processed of course, we will phase out our old logo as time goes on). It’s still us. We’re still Dr Locs, but more consistent and, we hope, more instantly recognizable.

So in short, hey loc tribe, we changed our logo. 



The Dr Locs Team

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