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“I. Am. In. Love! Chimere took care of me about a week ago. I’ve always had a lot of build up, made worse with my current pregnancy. She used her whole product line, but that pre cleanse is amazing! It was like magic. And don’t get me started on the yaya oil.. smells amazing and provides just the right about of moisture. Unlike before, a week after a wash, I am not itching and there is NO build up. I’m no longer a ‘product junkie’.. Dr. Locs is all I need!”
— - DANA C. WASHINGTON
Although she suggested the best natural hair products on the shelves at that time, her clients with locs would continuously be disappointed by the results. Those products created buildup. The beauty industry was bursting with new natural products---none of which were designed specifically for locs.
Even if they were marketed for locs, they just did not work; buildup consistently was created within locs. Unlike loose natural hair, locs/dredlocks try to "hold on to product." With loose hair, product can be washed out easily.
One day she had enough and decided to use her knowledge of hair to do solve this problem. During the year of 2013 and 2014, she researched and developed Dr Locs while servicing her clients. In January 2015, she officially opened drlocs.com.
During the developmental stages, Chimere gathered up a few ingredients from a local natural market and went to work in her kitchen. Her goal was to create a product to fix one of the most common problems with natural hair -- a product that doesn't create build-up in locs. Her first creation as she often refers to as her "baby," was the Jinan Leave-In Conditioner.
Chimere came up with the perfect combination of nature’s oils and water, and tested them on clients. It was eventually requested by clients to offer bottles for sale. She didn't expect to sell but per her clients requests, she followed suit. Her clients were thrilled with the results and immediately began begging for more to share with friends and family. Thus, Dr. Locs was born.
To support and encourage the loc'd community through loc education and high-quality beauty products.
It's the mission of Dr Locs to provide plant based beauty products, science backed education, remarkable customer service, all while creating an empowering supportive online community. Our goal is to be first product a potential customer thinks of when deciding to loc their hair.
By 2024, our objective is to reach the hands of 1 million customers.
We earn our customers' trust by creating products that are relevant to their loc journey.
We value each customer problem as an opportunity to make things right. We listen to feedback and take initiative to make it right.
We speak favorably and embrace our co-workers, our Retailers, and other companies who offer similar products.
We build community through programs built for all customers---through philanthropy, special events, and informative panel discussions.
We encourage open dialogue with our staff and customers to share ideas about improving our products, processes, and performance.
We remain a self manufacturing business so that we may remain in full control over quality of ingredients.
We maintain high standards of quality over our package, bottles, and actual products. Quality check and assurance with each product with every shipment s our standard.
We engage with our customers to keep an open ear towards the needs of the loc'd community. Products are always tested by locticians before sold online.